Digital signage isn’t just screens on a wall; it’s architecture brought to life, harnessing motion, scale, and strategic design to stop people in their tracks.
From high-impact Times Square takeovers to immersive, large-scale lobby installations, my digital signage work transforms physical spaces into captivating visual experiences. Across the United States, I design and deploy custom display solutions including interactive sales center screens, rental center displays, and high-end real estate kiosks that seamlessly bridge the gap between architectural environments and dynamic digital storytelling.
Alina Briteline 4-Sided Column Video Wall
This promotional campaign for ALINA Residences Boca Raton (“Own Your Own Bliss”) is specifically designed for the custom, four-sided Nanolumens LED column display at MiamiCentral Brightline Station on the OUTFRONT Media Briteline network, with adapted layouts for network-wide screens.
Museum of Courage Times Square Takeover
Designed for the Museum of the Courageous, this high-impact Times Square takeover uses stark black-and-white visuals and bold typography—“THIS IS WHAT COURAGEOUS LOOKS LIKE”—to introduce the new institution. Combining striking side-profile imagery with a powerful call to stand against hate, the synchronized multi-screen campaign cuts through midtown visual noise to command immediate public attention.
ZERO IRVING VIDEO WALL
Designed for the Zero Irving building at Union Square in New York City, this annual 7×40-foot lobby installation brings dynamic, architectural scale to the holiday season. Inspired by the clean, bold aesthetic of Museum of Modern Art graphic holiday cards, the ultra-wide display features spinning 3D geometric snowflakes that transition fluidly through vibrant color shifts—from deep midnight blue to bright orange, purple, and sky blue—before resolving into a warm seasonal greeting for tenants and visitors.
Bryant 42 – 151 42nd Street
Designed for the lobby and elevator displays at 151 West 42nd Street, this promotional video showcases the building’s $140M+ capital improvement program and modern workspace amenities. Set against a distinctive green, architectural 3D background, the dynamic motion piece highlights key building pillars—Progressive, Connected, Inspiring, and Living—while taking viewers through key features including optimized air delivery systems, modern infrastructure, and 45,600 square feet of exclusive Frank Gehry-designed tenant spaces.
2505 Broadway Outdoor
NYC Bus Shelter Advertising