Ever feel like a standard mood board of still images leaves a bit too much to the imagination? That’s where a rip-o-matic comes in!
A rip-o-matic is a short, dynamic film made from found footage and perfectly paired music. It captures the true energy, rhythm, and emotion of a brand concept long before production begins. It’s the ultimate tool for getting clients excited about a new direction and sparking great conversations about look and feel.
To paint the full picture, these videos are used in a slideshow with initial logo concepts, color palettes, and demographic insights to give clients a complete, data-backed vision of their brand’s future.
Maison 78
This rip-o-matic mood board was the original pitch for Maison 78, a luxury rental on Manhattan’s Upper East Side. We curated music, color, and cinematic footage to evoke the sophisticated energy of a Parisian shopping day. The video establishes a sumptuous brand identity for the new property through a polished blend of evocative visuals and curated audio.
212 Fifth Avenue
LUX – 111 Leroy
Era
This is a brand mood-board for a luxury residential development called ERA LIC (a high-rise in Long Island City, New York). The video blends urban architecture, lifestyle fashion, celebration, and intimate portraiture to position the brand around sophisticated city living. The color palette is neutral and refined — creams, soft greens, warm golds, and twilight blues.